Design that,
just works.

Brand, web, product design.
One designer, start to finish.

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Sophie in a hot pink LOVE sweatshirt, gallery wall and studio details behind her

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About

Sophie at her studio desk working on a sketchbook, cream varsity jacket, gallery wall and disco ball behind her

Strategy, craft, warmth.

Sophie Evans is a designer working across brand, web, digital, and UI for founders and brand teams in sports, hospitality, broadcast, and premium consumer. She operates as a full-service creative practice (not an agency, not a freelancer who just makes logos) with a strategic approach that spans positioning, visual identity, digital product, and design systems.

Every project starts with understanding the business, the audience, and the competitive landscape. The design follows from there. One designer from brief through to delivery. No layers in between.

Independent designer. Based in the UK.

“Design should not just be beautiful. It has to work for your business.”

Selected clients

Arsenal

DreamWorks

BBC

Sky

Channel 4

Barclays

NHS

Services

Full-service
creative practice

Everything from positioning to production. One designer, the full picture.

01Strategy & DirectionPositioning, audience, and the story you need to tell

02Brand & IdentityVisual systems that stretch beyond the logo

03Web & DigitalSites built to perform, not just look the part

04UI & ProductInterfaces designed to feel obvious from day one

05Social & ContentTemplates and frameworks your team can run with

06AI Design Systems & WorkflowsOn-brand assets, generated at scale

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Say hi

Let’s work together.

Got it. I’ll be in touch.

Thanks for reaching out — I’ll review your message and reply within 24 hours.

Prefer email? hello@sophie-evans.com

Free

Quick brand audit.

Drop your URL and I’ll send you a one-page PDF with 5–6 observations, quick wins, and one strategic recommendation. No strings.

Visual consistency Messaging clarity UX quick wins One big recommendation

I’ll review your site personally. Usually within 48 hours.

Got it. Your audit is on its way.

I’ll take a look at your site and send a one-page PDF to your inbox. Expect it within 48 hours.